Eftya
cat. Typeface Design, Branding
loc. Jakarta, ID
loc. Jakarta, ID
date 2020
Eftya is an Indonesia-based fashion label specializing in handmade utilitarian pieces. The label draws inspiration from early
20th-century expressionism, as does the typeface with playful rounded terminals breaking up rigid forms. Project deliverables include a bespoke wordmark and full typeface.
