Mark


Graphic Design & Art Direction
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Eftya


cat.   Typeface Design, Branding



loc.   Jakarta, ID



date   2020  

Eftya is an Indonesia-based fashion label specializing in handmade utilitarian pieces. The label draws inspiration from early 20th-century expressionism, as does the typeface with playful rounded terminals breaking up rigid forms. Project deliverables include a bespoke wordmark and full typeface.