https://shelbyguergis.com Shelby Guergis : Art Direction & Design Mon, 19 Aug 2019 22:28:34 +0000 https://shelbyguergis.com en https://shelbyguergis.com/Home Mon, 19 Aug 2019 22:28:34 +0000 Shelby Guergis : Art Direction & Design https://shelbyguergis.com/Home About Shelby is a multidisciplinary designer, art director and graduate of the Royal College of Art. She has over a decade of experience working with clients in North America, Europe and Asia across beauty, fashion, arts &amp; culture and tech. &nbsp; &nbsp; Her work has been featured in Typography Referenced, The Dieline, Creative Boom, in various publications from the Royal College of Art and University of the Arts London. She is currently a senior design lead at IDEO. And yes, she was named after the car. Clients &amp; Collaborators •Wallpaper* (UK) •The Ordinary (CA) •Altuzarra (US) •Sephora&nbsp;(US) •IHG (UK) •SpaceNK (UK) •Toronto International Film Festival (CA)•OVO (CA) •Roots Canada Ltd. (CA) •IKEA&nbsp;(SE) Contact Say hi! → Connect on Linkedin → Etc. Sketch Book → <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/2511c0a4d83fbbaa5f002af4ed677745a2f0a3dc540b906e2ae04bb3dfa1a272/Frame-6.png" data-mid="241012655" border="0" src="https://freight.cargo.site/w/1000/i/2511c0a4d83fbbaa5f002af4ed677745a2f0a3dc540b906e2ae04bb3dfa1a272/Frame-6.png" /> <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/7277e94dfd77d2b0b61e58644a8c9437c3e836b3e963693d36ef30e0a30f70df/Frame-7.png" data-mid="241012656" border="0" src="https://freight.cargo.site/w/1000/i/7277e94dfd77d2b0b61e58644a8c9437c3e836b3e963693d36ef30e0a30f70df/Frame-7.png" /> <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/7832005cd8c1aa01ad9d25f7a971a561dbe871584e1ac729a27e16ad5c9a86f1/Frame-9.png" data-mid="241012658" border="0" src="https://freight.cargo.site/w/1000/i/7832005cd8c1aa01ad9d25f7a971a561dbe871584e1ac729a27e16ad5c9a86f1/Frame-9.png" /> <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/5dd514d3144aaf9f644cafeccf72743588d62efb4ba3cc17aeee4821cb4e4d40/Frame-8.png" data-mid="241012657" border="0" src="https://freight.cargo.site/w/1000/i/5dd514d3144aaf9f644cafeccf72743588d62efb4ba3cc17aeee4821cb4e4d40/Frame-8.png" /> Edges Edges is an online platform for experiments, essays and conversations at the edge of craft. Designed like a scrollable broadsheet to evoke tactility, it celebrates craft and tech equally. Through the site randomized “scraps” (sourced from IDEOers) can be uncovered. Place&nbsp; &nbsp;Boston, US Client &nbsp;IDEO Tags &nbsp;&nbsp; Art Direction;&nbsp; Branding;&nbsp; Web Design <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/47281f9f17fb404ff661ddda6541d367d2732d395e6c85616fc4de372d036630/Frame-10.png" data-mid="241012694" border="0" src="https://freight.cargo.site/w/1000/i/47281f9f17fb404ff661ddda6541d367d2732d395e6c85616fc4de372d036630/Frame-10.png" /> <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/e88ee6b5ebb2ac18704c3c127a8bc272ef6b1a6d439ee6a91e6a75085bb3378e/Frame-11.png" data-mid="241012695" border="0" src="https://freight.cargo.site/w/1000/i/e88ee6b5ebb2ac18704c3c127a8bc272ef6b1a6d439ee6a91e6a75085bb3378e/Frame-11.png" /> <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/715e0bb334b67b1707b6d9e65f38b57856ee47d68a897e30a76c18d8ca9057ce/Frame-12.png" data-mid="241012696" border="0" src="https://freight.cargo.site/w/1000/i/715e0bb334b67b1707b6d9e65f38b57856ee47d68a897e30a76c18d8ca9057ce/Frame-12.png" /> The Future Set&nbsp; A set comprised of six products to promote long-term skin health. Deliverables included packaging design and campaign art direction. In 2022 The Future Set won a&nbsp;Dieline Award in the “Beauty &amp; Health Packaging” Category.&nbsp; Place&nbsp; &nbsp;Toronto, CA Client &nbsp;DECIEM Tags&nbsp; &nbsp; Packaging Design;&nbsp; Art Direction <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/58583810977faf226e7782233f7d615addffde4f0edb7a25a9ec14942135d174/Frame-14.png" data-mid="241012703" border="0" src="https://freight.cargo.site/w/1000/i/58583810977faf226e7782233f7d615addffde4f0edb7a25a9ec14942135d174/Frame-14.png" /> <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/92f58705c251edd45e309572d03f287c199e9d5202bc8d931e8f6e043c4f02f7/Frame-13.png" data-mid="241012702" border="0" src="https://freight.cargo.site/w/1000/i/92f58705c251edd45e309572d03f287c199e9d5202bc8d931e8f6e043c4f02f7/Frame-13.png" /> <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/24a478f8458f1e0b6ae4b33d8d3905f80963ba7aa1a5fddb7d8aeaea151919f5/Frame-15.png" data-mid="241012704" border="0" src="https://freight.cargo.site/w/1000/i/24a478f8458f1e0b6ae4b33d8d3905f80963ba7aa1a5fddb7d8aeaea151919f5/Frame-15.png" /> <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/c34c978f352bb1a0a3a7dd98f950570b1133beb7b6da355c28eba33281d8d38f/Frame-16.png" data-mid="241012701" border="0" src="https://freight.cargo.site/w/1000/i/c34c978f352bb1a0a3a7dd98f950570b1133beb7b6da355c28eba33281d8d38f/Frame-16.png" /> Garner Hotels Full brand identity and launch assets for IHG’s new midscale hotel chain, Garner – including a hand-drawn logo, custom icons, a bespoke numerical font and a comprehensive brand suite. Garner launched to great success in the US, Europe and Japan. You can read more here. Place &nbsp; Boston, US Client &nbsp;IHG Hotels &amp; Resorts Tags &nbsp;&nbsp; Branding;&nbsp; Art Direction;&nbsp; Motion &amp; Web <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/612acc040b7b5bb3640d0cc580361152fe2fbf602a592a907afed85c1220f024/Frame-24.png" data-mid="241012771" border="0" src="https://freight.cargo.site/w/1000/i/612acc040b7b5bb3640d0cc580361152fe2fbf602a592a907afed85c1220f024/Frame-24.png" /> <img width="1667" height="848" width_o="1667" height_o="848" data-src="https://freight.cargo.site/t/original/i/ce70bbcf9ee625e802ec456531344e680d2bee78bdd08399caa9b7accb463e6e/sguergis-eftya-25-01.png" data-mid="242307761" border="0" src="https://freight.cargo.site/w/1000/i/ce70bbcf9ee625e802ec456531344e680d2bee78bdd08399caa9b7accb463e6e/sguergis-eftya-25-01.png" /> <img width="1560" height="794" width_o="1560" height_o="794" data-src="https://freight.cargo.site/t/original/i/453735e5dab37aecd209e2000f55dae450880e4818b63fbc4f7c71d1466acc74/Frame-23.png" data-mid="241012769" border="0" src="https://freight.cargo.site/w/1000/i/453735e5dab37aecd209e2000f55dae450880e4818b63fbc4f7c71d1466acc74/Frame-23.png" /> <img width="1667" height="848" width_o="1667" height_o="848" data-src="https://freight.cargo.site/t/original/i/7b0c9937128ca7436f4b6686e62b933781eec5e3bfce33a595a8138fc401009b/sguergis-eftya-25-02.png" data-mid="242307762" border="0" src="https://freight.cargo.site/w/1000/i/7b0c9937128ca7436f4b6686e62b933781eec5e3bfce33a595a8138fc401009b/sguergis-eftya-25-02.png" /> Eftya&nbsp;A bespoke wordmark, typeface, and style guide developed for fashion brand, Eftya. The label draws inspiration from early 20th-century expressionism as does the typeface with playful rounded terminals contrasting rigid sans-serif forms. Place&nbsp; &nbsp;Jakarta, ID Client &nbsp;Eftya Tags&nbsp; &nbsp; Typeface Design;&nbsp; Branding More Projects IDEO Cambridge Studio Identity <img src="https://freight.cargo.site/t/original/i/e06188280e64d558c92f4eb2f181f95b3c491ae35e95307cc731fbb8dfbbcd0a/Cam-Hub.png"> (US) IDEO Offsite 2025 Branding <img src="https://freight.cargo.site/t/original/i/2569a6b7f3744fa1bc99a62c5d1e8bcbbf843a3e72d4401f699e6cb917c46844/stretch-poster.png"> <img src="https://freight.cargo.site/t/original/i/2569a6b7f3744fa1bc99a62c5d1e8bcbbf843a3e72d4401f699e6cb917c46844/stretch-poster.png"> (US) The Ordinary Brand Positioning (Global) The Ordinary LA Pop-Up <img src="https://freight.cargo.site/t/original/i/e888113c6adeffc963dec5d04552f9b623092acd805379625cb87b32d2e25cce/The-Ordinary-at-The-Grove.png"> (US) The Ordinary Lash &amp; Brow Campaign <img src="https://freight.cargo.site/t/original/i/eaf259a9121f1a4c64b2ab773828e25f24e6f31890b59c72974149db51ddd7f1/Lash-and-Brow.gif"> (Global) Gladstone House x Design TO Installation <img src="https://freight.cargo.site/t/original/i/85668797c8226afc197777aeec6c6d54d2c3a63ff4676437544d6ae08cb09f62/INSTA-3.jpg"> (CA) Peekd.ai Brand Identity <img src="https://freight.cargo.site/t/original/i/ddd95d0469e4890aa937a52ca1f00fe902b4a589ce6313e40150be3f20e177c2/7df46a84405611.5d5c564742a34-1.jpg"> (DE) RCA Work in Progress Show Identity (UK) <img src="https://freight.cargo.site/t/original/i/348df74725b03ab88ebf876e57ba1fbc95f474eff141ecd386a9272d47951235/RCA-WiP-Poster-2.gif"> Altuzarra x Tata Harper (US) Altuzarra Resort Campaign (US) Altuzarra x Met Gala (US) Eftya T-Shirt Graphics (ID) <img src="https://freight.cargo.site/t/original/i/b17a5b037d39268f91baa48d28fc122c91350df4af8773f4a343a899a610c5ec/eftya-shirt.png"> TIFF Share Her Journey Campaign (CA) TIFF Program Book 2018 (CA) <img src="https://freight.cargo.site/t/original/i/146f3f17c3c7f5cd30ce1292c8273ed71ca3a1026fb82ba5d75e0f7c4e0ebb40/TIFF-2018.png"> <img src="https://freight.cargo.site/t/original/i/146f3f17c3c7f5cd30ce1292c8273ed71ca3a1026fb82ba5d75e0f7c4e0ebb40/TIFF-2018.png">