About
Shelby (MA, RCA) is a multidisciplinary Designer who has been shaping visual identities and building brand worlds for over ten years. She has worked with clients in North America, Europe and Asia across beauty, fashion, arts & culture and tech.
Her work has been featured in Typography Referenced, The Dieline, Creative Boom, in various publications from the Royal College of Art and University of the Arts London. She is currently a senior design lead at IDEO leading brand identity, brand positioning, service and environments design projects. And yes, she was named after the car.
Clients & Collaborators
•Wallpaper* (UK)
•The Ordinary (CA)
•Altuzarra (US)
•Sephora (US)
•IHG (UK)
•SpaceNK (UK)
•Nykaa (IND)
•Toronto International Film Festival (CA)
•OVO (CA)
•Roots Canada Ltd. (CA)
•IKEA (SE)
Contact
Etc.
The Ordinary: Lash & Brow Serum Launch
Place
Toronto, CAClient
DECIEMTags
Packaging Design; Campaign Creative Direction
Edges Brand Identity
Place
Boston, USClient
IDEOTags
Creative Direction; Branding; Website Design
The Future Set Packaging & Campaign
Place
Toronto, CAClient
DECIEMTags
Packaging Design; Creative Direction
IHG: Garner Hotel Brand Identity
Place
Boston, USClient
IHG Hotels & ResortsTags
Branding; Creative Direction; Environments Design
Altuzarra: Resort Campaign
Place
New York, NYClient
AltuzarraTags
Art Direction; Digital Design
Eftya Brand Identity & Art Direction
Place
Jakarta, IDClient
EftyaTags
Typeface Design; Branding; Art DirectionMore Projects
IDEO Cambridge Studio Identity
(US)
IDEO Offsite 2025 Branding
(US)
The Ordinary Brand Positioning
(Global)
IDEO Cambridge Studio Identity
IDEO Offsite 2025 Branding
The Ordinary Brand Positioning (Global)
The Ordinary LA Pop-Up
(US)
Gladstone House x Design TO Installation
(CA)
Peekd.ai Brand Identity
(DE)
RCA Work in Progress Show Identity (UK)
Altuzarra x Tata Harper (US)
Altuzarra Resort Campaign (US)
Altuzarra x Met Gala (US)
Eftya T-Shirt Graphics (ID)
TIFF Program Book 2018 (CA)
