About
Shelby is a multidisciplinary art director, designer and graduate of the MA Visual Communication program at the Royal College of Art. She has a decade of experience working with clients in North America, Europe and Asia across beauty, fashion, arts & culture and tech.
Her work has been featured in Typography Referenced, Creative Boom, in various publications from the Royal College of Art and University of the Arts London. She has also taught design at Brunel University London (19-22) and The University of Utah (20-21). She is currently a design lead at IDEO.
Clients & Collaborators
Wallpaper* Magazine (UK)
Roots Canada Ltd. (CA)
University of the Arts London (UK)
The Toronto International Film Festival (CA)
Altuzarra (US)
Canada Modern (CA)
OVO (CA)
Gladstone House (CA)
Eftya (ID)
Contact
Etc.
The Future Set
A set comprised of six products to promote long-term skin health. The campaign and packaging was inspired by retrofuturism–blending the minimalist aesthetic of The Ordinary with NIOD’s luxe positioning. In 2022 The Future Set won a Dieline Award in the “Beauty & Health Packaging” Category. Watch the launch video here.
Place
Toronto, CAClient
DECIEMTags
Packaging Design; Art Direction
Eftya Brand Identity
A bespoke wordmark, full typeface, and brand style guide developed for the Indonesian fashion brand, Eftya. The label draws inspiration from early 20th-century expressionism as does the typeface with playful rounded terminals breaking up rigid sans-serif forms.
Place
Jakarta, IDClient
EftyaTags
Typeface Design; Branding
Sonic Anthropology: Vol. 01
As part of a long-term collaboration with London-based musician Kid Called Moon, I designed a brand system including a bespoke icon, typographic system and microsite, along with a suite of covers for his first album: Sonic Anthropology. Leading up to the launch, one single was released weekly for six weeks–each with a bespoke cover. More coming soon ☺
Place
London, UKClient
Kid Called MoonTags
Art Direction; Branding
Garner Brand Identity
Full brand identity for IHG Hotels & Resorts’ newest midscale hotel chain: Garner. Deliverables included hand-drawn logo, custom icons, bespoke numerical font and comprehensive brand suite. Our team also created launch materials including a video, social templates, exterior and interior signage and digital assets. Read more about this project here.
Place
Boston, USClient
IHG Hotels & ResortsTags
Branding; Art Direction; Motion & Web
RCA ‘Work in Progress’ Show Identity
A campaign for the School of Communication ‘Work in Progress’ show. The concept was built on creating something “by all of us, for all of us”, reflecting the diversity of creative practice within the SoC. Each student in the show was allocated one poster to design. Collaboration with: Zea & Marco.
Place
London, UKClient
Royal College of ArtTags
Branding; Art Direction