About
Shelby is a multidisciplinary designer, art director and graduate of the MA Visual Communication program at the Royal College of Art. She has over a decade of experience working with clients in North America, Europe and Asia across beauty, fashion, arts & culture and tech.
Her work has been featured in Typography Referenced, The Dieline, Creative Boom, in various publications from the Royal College of Art and University of the Arts London. She is currently a senior design lead at IDEO. And yes, she was named after the car.
Clients & Collaborators
Wallpaper* (UK)
The Ordinary (CA)
Altuzarra (US)
Sephora (US)
IHG (UK)
SpaceNK (UK)
The Toronto International Film Festival (CA)
Roots Canada Ltd. (CA)
Canada Modern (CA)
OVO (CA)
Gladstone House (CA)
Contact
Etc.
Edges
Edges is an online platform for experiments, essays and conversations at the edge of craft. Designed like a scrollable broadsheet to evoke tactility, it celebrates craft and tech equally. Through the site randomized “scraps” (sourced from IDEOers) can be uncovered.
Place
Boston, USClient
IDEOTags
Art Direction; Branding
The Future Set
A set comprised of six products to promote long-term skin health. Deliverables included packaging design and campaign art direction. In 2022 The Future Set won a Dieline Award in the “Beauty & Health Packaging” Category. Watch the launch video here.
Place
Toronto, CAClient
DECIEMTags
Packaging Design; Art Direction
Garner Hotels
Full brand identity and launch assets for IHG’s new midscale hotel chain, Garner – including a hand-drawn logo, custom icons, a bespoke numerical font and a comprehensive brand suite. Garner launched to great success in the US, Europe, Japan and India. Read more here.
Place
Boston, USClient
IHG Hotels & ResortsTags
Branding; Art Direction; Motion & Web
