About
Shelby is a multidisciplinary designer, art director and graduate of the MA Visual Communication program at the Royal College of Art. She has over a decade of experience working with clients in North America, Europe and Asia across beauty, fashion, arts & culture and tech.
Her work has been featured in Typography Referenced, The Dieline, Creative Boom, in various publications from the Royal College of Art and University of the Arts London. She is currently a senior design lead at IDEO. And yes, she was named after the car.
Clients & Collaborators
Wallpaper* (UK)
The Ordinary (CA)
Altuzarra (US)
Sephora (US)
IHG (UK)
SpaceNK (UK)
The Toronto International Film Festival (CA)
Roots Canada Ltd. (CA)
Canada Modern (CA)
OVO (CA)
Gladstone House (CA)
Contact
Etc.
Edges
Edges is an online platform for experiments, essays and conversations at the edge of craft. Designed like a scrollable broadsheet to evoke tactility, it celebrates craft and tech equally. Through the site randomized “scraps” (sourced from IDEOers) can be uncovered.
Place
Boston, USClient
IDEOTags
Art Direction; Branding; Web Design
The Future Set
A set comprised of six products to promote long-term skin health. Deliverables included packaging design and campaign art direction. In 2022 The Future Set won a Dieline Award in the “Beauty & Health Packaging” Category. Watch the launch video here.
Place
Toronto, CAClient
DECIEMTags
Packaging Design; Art Direction
Garner Hotels
Full brand identity and launch assets for IHG’s new midscale hotel chain, Garner – including a hand-drawn logo, custom icons, a bespoke numerical font and a comprehensive brand suite. Garner launched to great success in the US, Europe, Japan and India. Read more here.
Place
Boston, USClient
IHG Hotels & ResortsTags
Branding; Art Direction; Motion & Web
Eftya
A bespoke wordmark, typeface, and style guide developed for fashion brand, Eftya. The label draws inspiration from early 20th-century expressionism as does the typeface with playful rounded terminals contrasting rigid sans-serif forms.
Place
Jakarta, IDClient
EftyaTags
Typeface Design; BrandingMore Projects
IDEO Cambridge Studio Identity
(US)
The Ordinary Brand Positioning
(Global)
IDEO Cambridge Studio Identity
The Ordinary LA Pop-Up
(US)
The Ordinary Lash & Brow Campaign
(Global)
RCA Work in Progress Show Identity
(UK)
Peekd.ai Brand Identity
(DE)
MIT Engine: Builder Platform Identity
(US)
Altuzarra Resort Campaign
(US)
Eftya T-Shirt Graphics
(ID)
TIFF Share Her Journey Campaign
(CA)
TIFF Program Book 2018 (CA)
